WATCHING TIME FLY BY

A magnifier focuses on a fly, not just another fly. It is a fly made of a 500-euro bill. He flies only one round every minute again. One fly, one round, one minute.

Artist Mark Sturkenboom just needed one minute to bring the focus back on time. This design is a signal of the trend stimuless. Nowadays we are surrounded by stimuli: for example buzzing phones, information overload or air pollution. Stimuless is a trend that shows a growing need for products or surroundings that take away present stimuli. By taking away those distractions we create clear spaces for balance and focus. Mark Sturkenboom manages to set the time for one minute. He let us realize how we deal with time in the contemporary society. We are so busy in our society that time literally flies. Also, there is often a connection between time and money, how often do you hear it; time is money.

Because Mark Sturkenboom let us consider the stimulus time, we will think about how we use our time. Are we living to fast? And do we even stand still sometimes? If you ever feel to busy just remember the “time-fly” for a minute. Just focus on what is truly important to you.